Insert positive, happy looking pictures of your politician.It makes it seem like your only strategic tactic is to accuse the other party, which can come off as hateful and distasteful.Too much negativity towards the opposing party can make it seem like you don’t have any information on how your individual is the ideal candidate.Include positive stories and reasons why your specific political individual should be chosen rather than including negative anecdotes about the opponent. Gaining the reader’s trust will help gain interest in your campaign.Giving opinions is great, but being too biased can cause readers to find you unreliable and noncredible.How is what you’re saying true compared to your opponents?.“Refrain from using full-width banners unless you provide obvious indicators (breadcrumbs) that additional information is down the page” (Whitson, 2017).Apply a text font color that contrasts with the images to increase readability.Relate your pictures back to the objective of your website.Use a hero image that relates to the hero message.State a clear, easy to understand hero message.Here are some basic “Must Haves” that will improve the effectiveness of your political website and will help you gain an edge on your opponent: “Ensure changes to the content and imagery communicate one strong message that is easily understood by voters.” - Mike Whitson, Chief Research Scientist | Discida. So, the question is: How can you pass your political opponent? How can you get that extra edge? We are here to help you. They are practically elbowing each other back and forth like Olympic runners trying to pass each other. Political opponents are constantly neck and neck. Except, not all political websites have effective, impressionable websites - that’s where WE come in. Since they target such a vast voter market, political campaigns are turning to the internet to persuade voters, and it’s working. Political campaigns’ online presence, especially their websites, now strongly influence voter decision making. With everyone attached to their devices, marketing for all types of businesses and corporations have gone digital, including political campaigning. Well, what are people doing with these devices? They are googling, looking up websites, checking emails, or playing games like Candy Crush. You get the idea we have devices all around us. Everyone has smartphones, laptops, mini tablets, big tablets, smart watches, etc. We’ve heard the saying, “We live in a technological world, now.” Although some of us may hate that concept, it’s the truth, and we are not escaping it.
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